How to improve testimonial invite response rate

Looking for ways to improve your testimonial response rate? Here’s a list of tips!

Use incentives

A lot of the time, the reason why people ghost you when you ask for a testimonial isn't because they don't want to leave one. It's because there's nothing in it for them. There's no incentive for them to take a chunk out of their busy day to leave a text or video testimonial. You can

• Offer a discount code or gift card

• Offer exclusive content

• Run a competition

• Donate to charity

• Offer early access to an upcoming product or service

With Senja, you can toggle on gamified rewards using Spin the Wheel. We've seen our users collect up to 2x more testimonials using this.

State your WHY

Let the person you're requesting a testimonial from know WHY you need testimonials. If you let them know your business depends on testimonials, chances are, they'll be happy to help you out.

Make it personal 

A big mistake Senja users make when asking for a testimonial is presenting themselves as a brand, not a human. Nobody wants to send a testimonial to a faceless brand. With Senja, you can record a welcome video for your testimonial form so that when your customers land on it, they can instantly tell that there's a human behind the form.

Mention how long it'll take

Your customers can send you a testimonial in as little as 30 seconds. Let them know they can send one in the moment and that they don't have to schedule time to get it done.

Nail your timing

A common mistake we see our customers making is blasting their entire list to ask for a testimonial out of the blue. They message everyone, whether they last interacted with their product or service one month ago or one year ago. Sure they may get a few responses, but the best way to get a meaningful response rate is to strike the iron while it's still hot. You have to message them a few days or sometimes, a few hours after your customer last engages with your product. See when to ask for testimonials.