Effective strategies for collecting video testimonials
The best video testimonial strategies aren't one-off campaigns — they're always on.
This is applicable for all Senja plans: Free, Starter, and Pro.
Building a strong video testimonials collection
Collect continuously
Don't limit feedback collection to specific cycles or campaigns. Make testimonial collection a constant, ongoing process that runs 24/7. This ensures you capture customer delight moments as they happen naturally.
Focus on authentic emotions
Prioritize the emotional aspects of customer experiences that AI and automation can't replicate. Real, unscripted testimonials often perform better than polished, professional videos because they feel more genuine to your audience.
Capture stories you already have
Customer stories are already flowing into your business through:
Email conversations
Customer support calls
Direct messages and feedback
Save these and import them into Senja so they're ready to use when you need them.
Use key customer moments
Some of the best times to ask for a testimonial:
After successful support interactions
Following a product upgrade
When a customer hits a milestones
During onboarding wins
Invest in real customers, not actors
Put your marketing budget toward featuring actual customers, not hired actors. Real stories carry real weight.
Tailor your approach to your business
Memberships — collect intro videos or win stories that show community success
SaaS — let customers share the journey and specific outcomes they've achieved
Courses — use student stories to guide prospects through complex modules
Freelancers — capture client outcomes and transformations to build credibility
Use the stories you collect
Collecting isn't enough — put your testimonials to work:
Build blog posts and social content around customer stories
Include them throughout your sales funnel
Use wins and transformations in ad creative
Showcase success stories inside your product
Remix and curate
Take time to shape the stories you collect into narratives that actually drive action. The raw material is there — make the most of it.