How to ask for testimonials

Building social proof through customer testimonials is super important for business growth.

With Senja, you can gather powerful testimonials that drive conversions and build trust.

The perfect timing

Timing is everything when asking for testimonials. The best moments to ask include:

• After customers experience a success milestone with your product

• When you receive positive feedback through email or social media

• Following successful project completion or goal achievement

What your request should include

Your testimonial request should include these key components to maximize responses in Senja:

• A personalized greeting that references specific successes

• Clear explanation of why their feedback matters to your business

• Mention of Senja's quick and easy submission process (30 seconds or less)

• Highlight the option for both video and text testimonials

Review our ultimate testimonial question guide.

Best practices for higher response rates

Make it personal

Focus on their unique experience and achievements with your product/service. Reference specific results or milestones they've reached.

Keep it simple

Leverage Senja's streamlined collection forms that eliminate friction. Customers can submit their testimonials in just 30 seconds, making it more likely they'll follow through.

Offer options

Emphasize that customers can choose between video and text testimonials in Senja. Some may prefer one format over the other, and having options increases response rates.

Follow up thoughtfully

Use Senja's dashboard to track submissions. Senja also sends 3 email reminders to recipients who haven’t yet responded yet.

Show gratitude

Thank customers who submit testimonials and consider sharing how their feedback will appear on your Wall of Love or other Senja widgets. Even better? Reward them for their feedback with our Spin the Wheel feature.

Things to avoid

• Pressuring customers or being too pushy

• Asking for testimonials from brand new customers

• Using generic, templated language without personalization

• Making the process complicated or time-consuming

• Requesting testimonials during busy periods

Pro tips for video testimonials

Senja makes collecting video testimonials easy. When requesting them:

• Mention that no special equipment is needed - just their phone/tablet/laptop camera

• Highlight Senja's easy recording interface

• Suggest optimal length (30-60 seconds)

• Emphasize that retakes are totally fine

• Consider providing prompt questions for structure

Making the most of your testimonials

Once collected in Senja, you can:

• Search through text and video testimonial transcriptions

• Filter by tags

• Create beautiful testimonial displays with Senja Studio

• Embed testimonials anywhere on your website

• Download video testimonials or export text

• Build Walls of Love to showcase customer feedback

Next steps

1. Create your customized Senja collection form (takes 30 seconds)

2. Personalize your testimonial requests

3. Share your form link through email or embed it on your website

4. Track responses in your Senja dashboard

5. Transform positive feedback into powerful social proof using Senja's sharing tools