How to collect testimonials on your platform using Senja forms

Once you've set up your Senja collection form, the next step is putting it in front of your customers at the right moment. Here are the best ways to share and embed your form across your platform. It helps build trust and credibility with potential customers.

Main collection methods

Send invitation emails

Invite customers directly via email with a link to your form. Works well when triggered at a key moment — after a project wraps up, after a purchase, or after a customer hits a milestone.

See How do I use form invites?

Automate collection

Connect Senja to your existing workflows so testimonial requests go out automatically. Trigger requests based on customer actions — like completing an order, finishing a course, or reaching a usage milestone.

See How to collect testimonials automatically with form

Share your form link anywhere

Your form has a direct URL you can drop into:

• Social media posts

• Newsletters and broadcast emails

• Slack or community channels

• Your email signature

• Direct messages to customers

See What is my collection form link/URL?

Which method should you start with?

It depends on your platform:

• Course platforms — automate after course completion

• E-commerce — trigger post-purchase email

• Service businesses — send manual invites at project close

• SaaS — automate based on usage milestones or NPS triggers

Start with one method, then layer in more as you build momentum.