When to ask for testimonials

You want to ask for testimonials, but you’re wondering when to do this.

Catch the Excitement Wait for customers to experience your value, but don't delay until their enthusiasm fades. Like catching a wave, timing is everything.

Here are a few tips to know when the moment is right 💗

Perfect Moments to Ask

  • Just delivered an outstanding project? Share your Senja form while your client is still buzzing with excitement about their new website or stellar business results
  • After a big customer win, like when they've used your product to hit an impressive milestone or achieved something meaningful with your service
  • Right after an amazing support interaction where you went the extra mile to solve their problem creatively

Reading Your Customer's Journey

  • For simple products or quick wins: Try sharing your Senja form link within days of delivery while the experience is fresh
  • For complex services or long-term impacts: Give it a few weeks so they can see meaningful results (but don't wait too long or they may forget the details!)

Senja makes asking easy with Automation

  • Senja’s automations allow you to automate the process of asking for testimonials
    • You can use simple Zapier triggers to send form links after projects are complete/milestones are met
    • You can read our full Zapier guide here

More Signs Your Customers are Ready to Share

  • They're actively sharing positive feedback about their experience
  • They've just hit a significant achievement using your product
  • They're seeing tangible results from your service
  • They've spontaneously praised your team or product

If you’re think they’re ready…

If you’re not using an automation, it’s time to:

  1. Share your Senja form via direct link
  2. Embed it on your thank-you pages
  3. Include it in success milestone emails

When to Hold Back

  • If they haven't fully explored your product's key features
  • During their initial learning curve when they might still be figuring things out
  • If they're in the middle of resolving an issue
  • When they seem rushed or stressed

Remember: The best testimonials come from genuinely excited customers who have a fresh success story to share. Time your ask to match their peak satisfaction moment.

Was this helpful?