When to ask for testimonials
You want to ask for testimonials, but you’re wondering when to do this.
Here are a few tips to know when the moment is right 💗
Perfect Moments to Ask
Just delivered an outstanding project? Share your Senja form while your client is still buzzing with excitement about their new website or stellar business results
After a big customer win, like when they've used your product to hit an impressive milestone or achieved something meaningful with your service
Right after an amazing support interaction where you went the extra mile to solve their problem creatively
Reading Your Customer's Journey
For simple products or quick wins: Try sharing your Senja form link within days of delivery while the experience is fresh
For complex services or long-term impacts: Give it a few weeks so they can see meaningful results (but don't wait too long or they may forget the details!)
Senja makes asking easy with Automation
Senja’s automations allow you to automate the process of asking for testimonials
You can use simple Zapier triggers to send form links after projects are complete/milestones are met
You can read our full Zapier guide here
More Signs Your Customers are Ready to Share
They're actively sharing positive feedback about their experience
They've just hit a significant achievement using your product
They're seeing tangible results from your service
They've spontaneously praised your team or product
If you’re think they’re ready…
If you’re not using an automation, it’s time to:
Share your Senja form via direct link
Embed it on your thank-you pages
Include it in success milestone emails
When to Hold Back
If they haven't fully explored your product's key features
During their initial learning curve when they might still be figuring things out
If they're in the middle of resolving an issue
When they seem rushed or stressed
Remember: The best testimonials come from genuinely excited customers who have a fresh success story to share. Time your ask to match their peak satisfaction moment.