How to collect more video testimonials with form

Video testimonials build trust fast. This guide shows simple ways to collect more high-quality videos using Senja.

Step by step

1. Set up a video-friendly form

Start with a form that makes recording feel simple and safe.

• Video-only option to focus submissions on video learn how to set up video-only forms

• Video or text option to increase total responses while still capturing videos

• Multiple questions to guide customers toward specific outcomes

• Custom design to match your brand and build trust

2. Ask focused questions

Specific questions create better videos.

• What problem were you trying to solve before using [product]

• What specific results have you achieved

• How has [product] changed your workflow

• What would you tell someone considering [product]

• Which feature matters most to you

Need more prompts? See the Ultimate Testimonial Question Guide.

3. Ask at the right moment

Request videos when your customer feels a win.

• After a success milestone

• Right after positive feedback

• When a support issue is resolved

• After an upgrade or renewal

• During onboarding wins

More timing ideas: when to ask for testimonials.

4. Increase response rates

Small changes make it easier to say yes.

• Use incentives like discounts or gift cards Spin the Wheel can help

• Make it fast and reassure them it takes under a minute

• Allow retakes so they feel comfortable

• Personalize every request with a specific win or milestone

More ideas: how to ask for testimonials and how to improve testimonial invite response rates.

5. Improve video quality

Better recording conditions lead to better videos.

• Record in good light

• Use stable WiFi

• Choose a quiet space

• Keep the camera at eye level

• Do a quick test first

If quality is still an issue, see the video quality troubleshooting guide.

6. Keep collection always on

The best teams collect continuously, not just during campaigns.

• Use always-on forms

• Automate requests after key actions

• Train support to ask after wins

• Add testimonial asks to onboarding or follow-ups

More strategies: effective strategies for collecting video testimonials.

7. Share and repurpose what you collect

Once you have videos, use them everywhere.

• Embed on your website with widgets or Walls of Love

• Share on social media

• Add to email campaigns

• Use in sales decks or proposals

For HD downloads, see how to download video testimonials. For text versions, see video transcripts.

Next steps

1. Create a form that prioritizes video create your first collection form

2. Pick 10 happy customers and send a personalized request

3. Set up an always-on collection workflow