Creating multiple, distinct testimonial collection links allows you to tailor your requests for different aspects of your business. This can lead to more specific and valuable testimonials. For example, you could create separate links for:

  • Different products or services

  • Customer support experiences

  • Employee testimonials

  • Case studies

Pro-tip: By creating different forms, you can ask more targeted questions, resulting in higher-quality testimonials that are more relevant to each business area.

How to Create Multiple Forms

Senja allows you to create multiple testimonial collection forms, each with its own unique link. Here's a breakdown of the key pages within each form:

  1. The Form Landing Page: This is the first page your customer sees. You can customize it to introduce the request, explain how the testimonial will be used, and even offer a reward.

  2. The Testimonial Collection Page: This is where the magic happens. Your customer can record a video, upload a file, or fill out a text form. You can also include specific questions to guide their feedback.

  3. The Customer Info Page: Collect important details about your customer, such as their name, business, and role. This adds authenticity to the testimonial and helps you categorize it.

  4. The Thank You + Word of Mouth Page: Don't miss this opportunity! Thank your customer and encourage them to share their testimonial on social media. This is a powerful way to generate word-of-mouth marketing.

Once a new testimonial is submitted, you can set up email and Slack notifications to keep your team in the loop.

Examples of Multiple Forms in Action

Here are a few examples of how you can use multiple forms to gather different types of feedback:

  • Employee Testimonials: Create a dedicated form to collect testimonials from your employees. These can be used on your recruitment pages to attract top talent.

  • Case Study Form: Use a form to gather in-depth case studies from your most successful customers.

  • Product-Specific Testimonials: If you have multiple products, create a separate form for each one. This allows you to collect targeted feedback and showcase social proof on each product's landing page.

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