How to collect more video testimonials

Video testimonials build trust fast. This guide shows simple ways to collect more high-quality videos using Senja. Before you begin, make sure you have a collection form ready or create a new one.

Set up a video-friendly form

Start with a form that makes recording feel simple and safe.

• Video-only option to focus submissions on video (learn how to set questions to video only)

• Video or text option to increase total responses while still capturing videos

• Multiple questions to guide customers toward specific outcomes

• Custom design to match your brand and build trust

Ask focused questions

Specific questions create better videos.

• What problem were you trying to solve before using [product]

• What specific results have you achieved

• How has [product] changed your workflow

• What would you tell someone considering [product]

• Which feature matters most to you

Need more prompts? See the Ultimate Testimonial Question Guide.

Tailor your questions to your business

• Memberships: intro videos or win stories that show your community's success

• SaaS: the customer's journey and the specific results they got

• Courses: student stories that help prospects through harder modules

• Freelancers: client outcomes and transformations that build credibility

Ask at the right moment

Request videos when your customer feels a win.

• After a success milestone

• Right after positive feedback

• When a support issue is resolved

• After an upgrade or renewal

• During onboarding wins

More timing ideas: When to ask for testimonials.

Increase response rates

Small changes make it easier to say yes.

• Use incentives like discounts or gift cards, see How to reward customers for testimonials

• Make it fast and reassure them it takes under a minute

• Allow retakes so they feel comfortable

• Personalize every request with a specific win or milestone

More ideas: How to ask for testimonials and How to improve testimonial invite response rates.

Get better-looking videos

Set up for a good recording

Better recording conditions lead to better videos. Create a simple one-page recording guide you can send to your customers before they submit. It raises quality without extra work.

• Record in good light

• Use stable WiFi

• Choose a quiet space

• Keep the camera at eye level

• Do a quick test first

If quality is still an issue, see the video quality troubleshooting guide.

Choose an orientation

Senja detects the device your customer records on and shows the video to match:

• Videos recorded on a phone show in portrait

  Portrait fills widget cards better and tends to feel more personal, so if your videos will mostly live in widgets, ask customers to record on their phone.

• Videos recorded on a laptop or desktop show in landscape

  Landscape works well for more formal, interview-style testimonials.

Whichever you pick, ask everyone to use the same one so your widgets look consistent.

• A quick line in your question's subtitle is enough, for example "Please record on your phone, holding it upright.

• For a sharp picture, 1080p or higher works best, with the customer's face centered

Polish isn't the goal, though. Real, unscripted videos from actual customers often work better than professional ones, because they feel genuine.

Put your budget into featuring real customers, not hired actors.

Keep collection always on

The best teams collect continuously, not just during campaigns. That way you catch customer delight as it happens.

• Use always-on forms

• Automate requests after key actions

• Train support to ask after wins

• Add testimonial asks to onboarding or follow-ups

Save the stories you already have

Customer stories are already coming in through emails, support calls, and direct messages. Save them and import them into Senja, so they're ready when you need them. See How to import your proof into Senja.

Share and repurpose what you collect

Once you have videos, use them everywhere.

• Embed on your website with widgets or Walls of Love

• Share on social media

• Add to email campaigns

• Use in sales decks or proposals

• Build blog posts and social content around customer stories

• Use wins and transformations in your ads

• Show success stories inside your product

Take time to shape the stories you collect into a narrative that gets people to act. Remixing and curating your videos makes the most of what you already have.

For HD downloads, see How do I download video testimonials. For text versions, see What are video transcripts?.

Next steps

1. Create a form that prioritizes video, see How to set up questions and pages in Senja form

2. Pick 10 happy customers and send a personalized request

3. Set up an always-on collection workflow