Effective strategies for collecting video testimonials
Building a strong collection of video testimonials requires a strategic approach that goes beyond one-time campaigns.
Collect testimonials continuously
Don't limit feedback collection to specific cycles or campaigns. Make testimonial collection a constant, ongoing process that runs 24/7. This ensures you capture customer delight moments as they happen naturally.
Focus on authentic emotions
Prioritize the emotional aspects of customer experiences that AI and automation can't replicate. Real, unscripted testimonials often perform better than polished, professional videos because they feel more genuine to your audience.
Capture stories you already have
Your business is already generating customer stories through:
Email conversations
Customer support calls
Direct messages and feedback
Save these interactions and share them with your team. Import everything into Senja so testimonials are ready to use at the perfect moment.
Leverage key customer moments
Utilize every opportunity to collect more stories:
After successful support interactions
Following product upgrades
When customers achieve milestones
During onboarding wins
Invest in real customers, not actors
Spend your marketing budget on featuring customers who actually use your product rather than hiring actors. Real customer stories carry more weight and authenticity.
Tailor collection to your business model
For memberships
Collect intro videos or win stories from members to showcase community success.
For SaaS products
Let customers share their journey to success and specific outcomes they've achieved.
For courses
Use student stories to guide prospects through complex modules and demonstrate learning outcomes.
For freelancers
Capture real client outcomes and transformations to build credibility.
Share stories strategically
Don't just collect testimonials—actively use them:
Center customer stories in blog posts and social content
Include them throughout your sales funnel
Feature wins and transformations in ad creative
Showcase success stories within your product
Craft and curate content
Take time to remix and curate the stories you collect. The goal isn't just to gather testimonials but to craft them into compelling narratives that drive action and conversions.