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Settings

How to create, apply and manage tags

Tags group your testimonials by product, event, customer type, or anything else you want to find later. Create your tags once, apply them to testimonials, then use them to filter your Proof page, widgets and Voice of Customer.

Tags are available on all Senja plans: Free, Starter and Pro.

Tags and categories

Every tag sits in a category, so related tags stay together and are easier to find. You choose from our default categories, and you can't create your own yet.

Some ideas for what to tag testimonials by:

  • The product or service it's about

  • The customer's business type

  • The event or campaign it came from

  • The objection it answers, or the feature it mentions

  • Its length, like Short for landing pages

Create a tag

  • Go to Settings → Tags

  • Click + Create new

  • Choose a category and click Next

  • Add the Tag name, and a Tag description if you want one

  • Click Create

Edit or delete a tag

Changes to a tag apply to every testimonial that uses it, so renaming a tag renames it everywhere.

  • Go to Settings → Tags

  • Click Edit next to the tag

  • Change the category, Tag name or Tag description, and click Save

  • To delete the tag instead, click Delete

Deleting a tag removes it from every testimonial. The testimonials themselves stay as they are.

Apply tags

You can tag testimonials by hand on your Proof page, or let Senja tag them as they come in.

Tag one testimonial

  • Go to your Proof page and click the testimonial

  • On the customer page, click Add a tag

  • Choose the tags you want

Tag several testimonials at once

  • On your Proof page, tick the checkbox next to each testimonial you want to tag

  • Click Tag on the toolbar at the bottom

  • Choose the tags you want

You can't create new tags while bulk tagging, so create them in Settings → Tags first.

Tag testimonials automatically

Use your tags

Find testimonials on your Proof page

  • Go to your Proof page and click Filter

  • Choose the tags you want to see

Tag filters show testimonials with any of the selected tags. Switch to AND to show only testimonials that have all of them. For more filters, see How to search, filter, and sort testimonials.

Choose testimonials for a widget

Filter your widget by tag to show only the testimonials that fit the page it's on, like one widget per product. See Using tag filters in studio widgets for the steps and how OR and AND work.

Choose testimonials to analyze

  • Go to Voice of Customer and go to Run a report tab

  • Three options:

    • Choose the angle (What customers talk about, What they love, etc.) to run the analysis on all testimonials that you have, no tag filtering is needed

    • Click Quick pick dropdown, to select by the most popular tags or other criteria

    • Click Choose testimonials to select testimonials with specific criteria (filter)

      • Click Tags in the Filters sidebar and choose your tags

      • Select the testimonials and click Save Selection

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